Hi, I’m Ja’Rod Morris.

I’ve wanted to run a business since I was 15. Growing up in Fort Worth, Texas, I didn’t see the entrepreneurial experience in my immediate purview— except for my paternal grandfather, who owned a small BBQ stand and always found ways to make money on his own. At 16, I had my own first entreprenerial experience, selling candy, chips, and other things that teenagers liked to my classmates. It was my first lessons in P&L, supply and demand, and even loss prevention!

Fast forward, at 24, I started a company called Fourfold Business Solutions writing business plans for other new and existing entrepreneurs. I did the concept modeling, market research, basic financial modeling, and desktop publishing. It was labor intensive and well before AI models could whip up one in 60 seconds. It was the first time I truly committed to something of my own. Since then, I’ve chased ideas, taken my lumps, and built a solid career in Customer Success and operations. This entity, Tribe Strategy, started as a Customer Success training hub, and I’ve trained CS teams across the gambit, including RealPage and Digital Promise (a Verizon funded non-profit focused on digital equity in public school systems across the nation). I’ve managed over $25 million in ARR (annual recurring revenue), led teams responsible for churn, retention, and growth, and helped organizations — from global tech giants to nonprofits — build stronger, stickier operations.

The entrepreneurial bug remains. I’m sure you understand.

Now I’m channeling everything I’ve learned into buying and growing small businesses. I’m not a fund or a financial engineer looking for a quick flip. I’m a hands-on operator who wants to build companies that last — for customers, teams, and the communities around them. This is the next chapter for me, and I’m determined to get it right.

If you’re exploring what it could look like to sell your business, I’d love to have a conversation.

Highlights

  • Early entrepreneurial learns and growth
  • Complex solution sales experience (IBM and others)
  • Deep experience in customer success – direct, programmatic, measuring success, at all levels, including working with difficult clients/customers.
  • 20+ years leading teams and improving operations
  • Trusted by IBM, Apple, VMware, UKG, TechSoup Global, and more